The program is also designed to give the consumer a chance to see the difference between the various fireplaces on the market and make an informed decision. The consumer is given the ability to upgrade their fireplace upfront without the cost of an expensive remodel.
"Too often homeowners end up with a low quality gas fireplace that they don't even bother to turn on. Most consumers, given an option, would prefer to spend a little more money for a high quality gas fireplace. This special gives them options. They can have the price point unit or they can upgrade to a unit with a more realistic log set and fire."
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